Kuya J, SM City Iloilo

It was December 2015 when the first Kuya J Restaurant opened in SM City Iloilo. In just a month, it has not only become a trend, but a crowd favorite. The brand continues to spread its love for food and service as they are opening 80 new stores around the country this 2016. Because of the overwhelming warmth and support from the Pinoys, Kuya J added the Crispy Pata, Lumpia Presko and Kare-Kare to its already hearty menu. Now, that’s definitely something the Pinoys couldn’t resist!

Earning the Best in Marketing Award from the SM Partners Summit only motivates the whole team more to give the people the food quality and hospitality that they deserve. To add up to that, its charming endorser Jericho Rosales also graced the Iloilo Branch with his presence. *shrieks*


Together with the media and blogger friends, I was able to try Kuya J’s new offerings.

Grilled Scallops (P160)
Lumpia Presko (P75)

For starters, we had the Grilled Scallops and Lumpia Presko. Oh my. The Grilled Scallops are delish! The cheesy butter topping definitely hypes up your appetite. The Lumpia Presko, on the other hand, is made of sauteed crabmeat and bamboo shoots rolled in malunggay-infused wrapper complemented with sweet garlic sauce. It’s perfect for the health-conscious and veggie-loving people A.K.A not me.

Danggit Rice Platter (P170) – Sinangag with danggit bits, oil, chives, and piniritong danggit
Humbinagoongan Rice Platter (P195) – Sinangag with bagoong topped with pork humba, meat, green mangoes, bell peppers & red onions.
Relyenong Talong (P95)
Kare-Kare (P260) – Traditional Kare-Kare with reinvented peanut sauce.
Crispy Catfish (P325) – Battered deep-fried catfish seasoned with spices, served with chili tuba sauce and bagoong mayo.


The combination of Kuya J’s special rice and its main dishes makes one feel so at home. Yes, they’re all heavy and quite tasty, but that’s exactly what homemade dishes should make you feel like, right? Each dish gushes with warmth and comfort. #CrispyPataislove! It’s one of the best I’ve ever tasted! Needless to say, Kuya J depicts a true Filipino home. This is a place where you can bring the balikbayans for a treat. Dining here feels like a familiar warm and sincere embrace when you come home to a real Kuya.

Mango Pandan (P55)
Table Coffee Flan (P65) – Batangas tablea-flavored flan with coffee caramel topped with dried coconut sprinkles and cream

Kuya J’s desserts washed off our palates well. Tablea flan is now added to my short list of favorite desserts.

Owner Winglip Chang and Brand Endorser Jericho Rosales

Winglip Chang, a seasoned restaurateur, is the owner of Kuya J. Thanks to him, we are now enjoying Kuya J’s gratifying meals. Kuya J started as an eatery and is now making its way to being a household name. Ah, just like how a Kuya inspires his siblings. I also had the chance to ask Echo *dies of kilig* a question. Guys, his favorites are Kuya J’s Sinigang and Kare-Kare! *hyperventilates*

  Before we turned into shrieking highschool girls because of Echo, Raymart, Tisha and I fed our vanity at the photobooth.

Echo took his time in serenading everyone at the venue. He didn’t mind the time. He sang his heart out and gave in to the audience’s request. Ahhhhhhhhhh ❤
Another Kim Cam Jones moment. ❤

Jericho is not Kuya J. Kuya J is every Juan. He symbolizes every Pinoy who cooks food with passion, prepares the table with gladness, and is happy watching his loved ones eat their hearts out.

Check this Simply Iloilo video out:

Kuya J is located at the

Upper Ground Floor,

SM City Iloilo, Expansion Wing

Website: http://kuyaj.ph

Facebook: https://www.facebook.com/KuyaJResto

Tel. No.: (033) 321-6679

Opening Hours: Sun-Mon (10am-9pm)


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