Forever21 Kicks Off in Iloilo

Forever21 has recently opened its 12th store in the Philippines here in Iloilo City. The Ilonggos now have the access to the latest fashion trends and I, for one, couldn’t be more ecstatic.


To be honest, I really believe that I don’t have any fashion sense at all. I look at clothes and I judge what I like depending on my mood. By the looks of what’s in my closet, I’d say that my style is disorganized. Lol! I adore the classics and the neutrals and all my shoes are either in black, white, and mostly brown, but my closet has all the plains, florals, prints, and stripes! With the opening of Forever21 here in Iloilo, I’d have all my possible choices ready without so much struggle. Haha. So every time I feel like there’s a need for new clothes, all I have to do is go to the store just like what I often did when I lived in Manila.

Forever21 Media and Society Launch

Last September 16, Forever 21 invited Iloilo’s fashion gurus and the media to an exclusive media and society launch at Bluejay Coffee. Too bad, we didn’t get to attend the program proper where Iloilo’s fashion icons flaunted their own Forever21 picks. Luckily, my blogger friends and I caught the last trip from Bacolod City just in time before the mall closes. Thanks to Minna and Merell of Forever21 for waiting for us.

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Hungry from a grueling trip from the city of Smiles, we were glad to have a chitchat with Minna and Merell over delicious Bluejay lasagna, sliders, and desserts.  The two were so thrilled to share that the 700 square-meter store in Iloilo houses a variety of collections for women, men, and plus size. All the freshest takes on boho, military, prep, sporty, and 90’s street style are here. It also features the latest collections like distressed denim, bomber jackets, and sleek trench coats.

Photo from Nana Jover
Iloilo Bloggers with SM City's Sir Troy Camarista and Forever21's Minna Co and Merell Beltran
Iloilo Bloggers with SM City’s Sir Troy Camarista and Forever21’s Minna Co and Merell Beltran. Photo from Nana Jover
Luckily, I have a legit fashion blogger friend Nana Jover

Forever21 VIP Shopping

One day before its public opening, the store has prepared a VIP Shopping Spree for the media, the fashion icons, and Forever21 BDO cardholders. We were so lucky to have the first glimpse of the Iloilo store and also first dibs on the great finds!

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My confused yet amused look. Haha!

Different crowds graced the event and even endured the long lines at the cashier. At one point, I just wished all those clothes and accessories that I like would magically appear in my closet.

And finally, the store opened to the public last October 7.

Early birds lined up even before the store officially opens. The first 200 were the lucky winners of special P500 gift cards.
Early birds lined up even before the store officially opens. The first 200 were the lucky winners of special P500 gift cards. Photo from SM City Iloilo’s FB Page

Our trusty retailer has all the trending items this fall too. Street-style approved looks and even strappy lace-ups are available in more affordable prices. I just think Forever21 has passed the strict filters of the thrifty Ilonggo pockets. With Forever21 opening here in Iloilo, shopping is now all too easy, even for people who don’t have any particular fashion style like me!

Forever21 Iloilo is located at the
Second Floor, SM City Iloilo North Wing
Mandurriao, Iloilo City
Instagram: @f21philippines
Hashtag: #forever21iloilo


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